Mobile Marketing to Doctors

Here's another free webinar for people who are interested in the world of pharmaceutical marketing and who also have an interest in mobile technology (smartphones, PDAs, etc.)

Mobile Marketing to Doctors: How to Make a Meaningful Connection

As the world moves into a digital environment--so are physicians. HCPs (health care professionals) are typically among the first to adopt new technology as it applies to their profession, including the use of mobile. While drug reference is the most widely used application, medical calculators, decision-support tools and medical alerts allow HCPs to work more efficiently at the point of care.

With the overwhelming majority of physicians carrying PDAs and Smartphones, mobile marketing has become a critical channel for communicating with HCPs. Proper implementation of a strategy featuring mobile applications can go a long way in helping pharmaceutical marketers build and maintain successful relationships with physicians.

Join us to learn how physicians respond to mobile marketing including what information they use and how it affects prescribing behavior as a result. Get three unique perspectives on mobile marketing from the vantage point of a mobile technology innovator, a pharmaceutical marketing expert and a physician.

Featured speakers

• Jason Bhan, Practicing MD, Professor of Medicine, Co-Founder, Ozmosis, Inc
• Sanjay Pingle, President, Physicians Interactive
• Sandeep Shah, President and CEO, Skyscape, Inc

Moderator

• James Chase, Editor-in-Chief, Medical Marketing and Media

Sponsored by Physicians Interactive (which recently acquired Skyscape)

Click here for more information and to register for this event.

Small Healthcare Companies and Physician Entrepreneurs

Because of the recession, small healthcare companies are expected to grow over the next few years. Companies that focus on Health Information Technology (also now being called HITECH or Health IT) will gain the most momentum. The largest segment will be in the area of electronic health records (EHRs) or electronic medical records (EMRs).

I know several people who are starting new companies because they see a huge opportunity in today's economy. Do you consider yourself a medical entrepreneur who has a creative and innovative idea? If you were to start a healthcare company today, what would you focus on? Would you sell a service? A product? To be successful in starting and running a small business, you need people who have strong technology and computer skills. In moden times, gadgets like smartphones and BlackBerry devices are becoming more essential for people to stay connected. If you're considering a move into the non-clinical sector, get familiar with mobile technology and strengthen your business skills.

Dr. Kim's Blogging Network

I've diversified and I now have several blogs that I should lump into "Dr. Kim's Blogging Network."

• http://www.medicineandtechnology.com
• http://www.nonclinicaljobs.com
• http://www.medicalsmartphones.com
• http://www.ultramobilehealth.com

There are thousands of people out there named "Dr. Kim" so imagine what this network would look like if I went to all of them and included them in the list?

I'd love to have Dr. Arnold Kim and his http://www.macrumors.com on my list. He's probably the most famous Dr. Kim who has a blog.

Then, you have Dr. Kim the chiropractor who keeps a blog here: http://drkimsf.com/blog

You may have even seen Dr. Kim Okamura's blog titled, "Dr. Kim's Blog" about dentistry here:
http://www.kimokamuradds.com/dr-kims-blog/

MedicalSmartphones.com

I've registered a new URL: MedicalSmartphones.com

I've been an avid PDA/smartphone user for many years. During medical school and residency, I used to provide advice about these devices. I've been blogging about it for a while, but now I want to keep a dedicated blog about this topic. I hope you'll visit and find some useful information.