Physician, Inc: A Post-Residency Guide to Launching a Medical Career by @ZocDoc‎

ZocDoc has published a new white paper titled, "Physician, Inc: A Post-Residency Guide to Launching a Medical Career." 

When residents graduate from residency programs, how do they prepare for their medical career? Health care transformation is leading to some sweeping changes in physician employment, practice management, and medical career progression. The job market is evolving. Physicians value work/life balance. Some may even want to supplement their income or diversify their skill sets by diving into entrepreneurship or part-time non-clinical jobs.

Physician, Inc: A Post-Residency Guide to Launching a Medical Career brings together some of the nation’s best practice management consultants and physician leaders – along with a wealth of essential data – to answer key questions in all of these areas. From insight into the current job market to a detailed practice launch checklist, an extensive reference appendix, and more, this resource serves as a powerful and practical framework for pursuing success as a practicing physician.

Social media marketing for physicians

These days, even physicians are using social media to market their services, attract new patients, expand their referral base, and grow their practice. Several months ago, ZocDoc published a White Paper titled, "Marketing For Healthcare Providers" and you can get this free White Paper to learn how to leverage social media for marketing (you'll find comments from me on pages 3 and 6 in the White Paper). Get it here.

What's VBP and CER?

Value-Based Purchasing (VBP) and Comparative Effectiveness Research (CER).

How do these things influence the pharmaceutical, biotechnology, and medical-surgical device industries? MM&M has a white paper titled, "Value-Based Purchasing and Comparative Effectiveness: Why the Pharmaceutical, Biotechnology, and Medical-Surgical Device Industries Should Embrace the Coming Market Evolution."

Here's a snippet about why this is so important for the healthcare industry: "For years, health economics has assisted stakeholders in making informed evaluations of treatment alternatives. Now, the advent of value-based purchasing (VBP) and comparative effectiveness research (CER) are leading to new methods for identifying products with the highest "value"—those that ideally deliver both overall cost reductions and improved patient health. These trends will increasingly impact the way healthcare products are marketed and sold. This paper examines the march to VBP and CER evaluations, and makes specific recommendations to manufacturers and brand teams regarding how combining clinical and economic data is essential to the successful marketing of drugs and devices."

Interested in learning more about VBP and CER? Then get more information and download the white paper by going here.