Association of Medical Media (AMM)

The Association of Medical Media (AMM) is holding its educational meeting today:

Thursday, May 19, 2011
9:00 AM - 11:30 AM
The Ney Center, NYC

Physician Use of the Internet & Trends in Online Professional Advertising
RJ Lewis, e-Healthcare Solutions
HCPs are active on websites that they find credible and trustworthy. They are also active users of email and mobile devices. Pharma Marketers can leverage the access opportunity, interactivity, and trackability of digital media as strong components of their integrated marketing efforts. A combination of new plus tried-and-true best practices can often maximize results through the digital channel.

29th Annual Medical Communications Conference

The 29th Annual Medical Communications Conference is about to occur in Santa Ana Pueblo, New Mexico. The conference is presented by the AMA and this year, the National Association of Medical Communicator (NAMC) members have voted and the board members moved to officially nominate Dr. Sanjay Gupta for the first annual Health Communications Achievement Award. I've never attended this conference that started back in 1980, but I hope to some day.

Dr. Sanjay Gupta - Won't be the Next Surgeon General

Dr. Sanjay Gupta is the chief medical correspondent on CNN. He had been approached for the position of the US Surgeon General. However, he recently announced that he will not be pursuing this position and he will focus his time on neurosurgery and on his family. I'm sure he finds his current lifestyle fun and exciting - he gets to practice surgery at Emory and he travels the world to report for CNN. He has done an excellent job blending the clinical and non-clinical worlds.

The current Acting Surgeon General is Rear Admiral Steven K. Galson, M.D., M.P.H. and the Acting Deputy Surgeon General is Rear Admiral Robert C. Williams, P.E., DEE. John Maynard Woodworth (1871-1879) was the first Supervising Surgeon of the Marine Hospital Service.