This fall, I'm taking my first business school course in the Saint Joseph's University's Executive Pharmaceutical and Healthcare Marketing MBA program. The course is titled:MPE 530 MARKETING FOUNDATIONThe textbook is: Marketing Management by Philip Kotler and Kevin Lane Keller.
The course sets the stage for future study by taking students through the marketing fundamentals beginning with strategy, target marketing and opportunity analysis, then developing product, price, distribution and promotion (the 4 p’s), and an introduction to customer driven marketing strategy, all in a managed care context.
Saint Joseph's University's Executive Pharmaceutical and Healthcare Marketing MBA Program offers students the opportunity to cultivate an understanding of the latest techniques for developing sophisticated research tools, innovative marketing plans and effective methods for implementing and evaluating strategies for the changing business environment.
Hope you enjoy your course. Marketing was one of my favorites - although I liked all of my classes. I just completed a Healthcare Exec MBA at U. California-Irvine. Am now actively looking for a position. I'm grateful for the information you share in your e-mails.
ReplyDeleteBest of luck in your studies.