Saturday, November 14, 2009

How can you make money blogging?

I get this question quite often: How do I make money blogging? The answer is simple: advertisements

There are many different advertising models out there. Some are known as "pay per click" or PPC where you get a sum of money every time a reader clicks on an ad. Other ads are "cost per impression" often abbreviated CPI or CPM (per thousand impressions). Users don't have to click on these ads. They just have to look at them. Other ads rely on some type of action (such as a click through, a lead, or a sale). These are often abbreviated as CPC (cost per click), CPL (cost per lead), CPS (cost per sale), or dCPM (dynamic CPM). My ads go through different advertising companies and they use different models, so I try to stay out of those details.

So, there's your five minute lesson on generating revenue through blogging. I realize that I have many ads on my site, but it's the only way I can justify the time I spend away from my family to blog. Thank you for putting up with all my ads. A portion of my blogging revenue goes to charities; another portion goes to family vacations; another portion goes to household expenses and savings; and another portion is going towards my business school fund (so that I won't feel so guilty paying for business school).

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