Monday, June 4, 2012

Learn about the relevance of social media to physician leaders

I'll be teaching a course this summer at the American College of Physician Executives (ACPE) 2012 Summer Institute titled, "Social Media: Relevance and Appropriate Use for Physician Leaders." This course offers CME credit, so you can tap into your CME budget (if you have one) to travel to Chicago this summer for the ACPE 2012 Summer Institute.

I hope you'll be able to join me in Chicago this July as we discover the relevance of social media for you as a physician leader:
  • professional development and lifelong learning
  • marketing your practice/hospital
  • communicating with patients
  • advocating and building community
Examine key examples from health care systems. Identify the rules of engagement with respect to HIPPA, privacy and security. Dive in to some mainstream social networks like Facebook, LinkedIn and Twitter and take a look at popular online medical communities. Take away practical tips for you and your staff around the appropriate uses of social media and where it can add value to your organization.

Learn more and register for this ACPE course on social media here.

More information about the American College of Physician Executives (ACPE) 2012 Summer Institute can be found here.

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