I'm constantly approached by medical students, residents, and practicing physicians because they want to learn some practical tips to help them with their blogs. Blogging can be one type of non-clinical job that you may not have considered. There are some professional bloggers out there who make several thousand dollars each month (and some even make that much each day - but you won't get there overnight). The key is to have patience and persistence.
Here are some of the practical tips I often suggest for people who are starting out (consider these "medical blogging 101 tips"):
- Remember that your content is the most critical factor that determines the success of your blog. Keep your content relevant to your audience.
- Think of creative ways to engage your audience and to keep them on your site. Are you attracting medical students? Physicians? Patients?
- Reach out to your social network and look for opportunities to exchange links to and from your site. Your goal should be to have a growing number of websites linking into your site.
- Within your blog post, use a combination of links that go to other websites (links that go out your site) and links that go to old articles within your own website (links that stay in your site).
- Use Twitter to increase traffic to your blog. I'll write more on that later. If you don't have a Twitter account, make sure you start one today.