I'd encourage you to read this interesting story on Forbes titled, "A Translational Innovator Career Track to Support Health Entrepreneurs." It's written by Dr. David Shaywitz, a physician-scientist and management consultant who also has experience in clinical drug development and strategic and commercial planning.
The author gives 4 reasons why clinicians who have a passion for digital health should consider working with entrepreneurs:
1. Evolving Health Information Technology (HIT) Creates Opportunities As Well As Challenges
2. Field Discovery Essential for Medical Innovation
3. Academic Mission Is Best Served by Pressure-Testing Ideas in Real World
4. Right Time and Place
You can read the article here.