Non-Clinical Physician Jobs, Careers, and Opportunities: March 2011

How to add a suffix to your LinkedIn Profile (e.g., MD, PhD, PharmD, MBA, etc.)

Thursday, March 31, 2011

If you wish to display a professional suffix to your profile on LinkedIn, here's how you can do it:

Go to edit your profile.
Type the suffix into your "Last Name" field.
My last name is Kim. However, on LinkedIn, my last name is entered as "Kim, MD, MPH."

It's simple, but it seems silly that LinkedIn doesn't have a field for your professional suffix.

SJU: Pharmaceutical & Healthcare Marketing MBA for Executives - Programs and Format

Here's a short video about the SJU: Pharmaceutical & Healthcare Marketing MBA for Executives.

I am currently a business school student in the Pharmaceutical and Healthcare Executive MBA program at Saint Joseph's University Erivan K. Haub School of Business in Philadelphia, PA. The Nationally-ranked and AACSB-accredited Haub School of Business, centrally located in the mid-Atlantic pharmaceutical and healthcare corridor, is able to bring together industry experts and a world-class faculty for a unique industry-focused, immersive executive program.

You can read about my business school experience by reading all the blog posts tagged "Business School Blog."

My March/April article in the Physician Executive Journal: "Pursuing an MBA: My Personal Journey as a Physician Executive"

This month, I wanted to share my personal journey about pursuing an MBA. That's what I wrote about in the March/April issue of the Physician Executive Journal. The title of my article is, "Pursuing an MBA: My Personal Journey as a Physician Executive." If you're thinking about business school, you should read the article. You can also follow my business school experience by reading my posts titled, "Business School Blog."

In April, I'm going to be in Lubbock TX attending the Annual MD/MBA Conference to speak to medical students, residents, and other physicians who are interested in careers in the business world. As a current MBA student, I can share stories from my personal journey and talk about how I made my decision to pursue an MBA.

Published for more than 20 years by ACPE, the Physician Executive Journal is the premier source of information and insight about the business of medicine.

Wednesday, March 30, 2011

I'll be in New Orleans for ACC.11 & i2 Summit 2011. I hope to see you there. The ACC.11 & i2 Summit 2011 Community is a space for cardiovascular professionals interested in ACC.11 & i2 Summit 2011 to interact.

I shared a few of my thoughts about the upcoming meeting on this short podcast on HCPLive.
Dr. Joe Kim Previews 2011 ACC Conference

About the ACC:

The American College of Cardiology is transforming cardiovascular care and improving heart health through continuous quality improvement, patient-centered care, payment innovation and professionalism. The College is a 39,000-member nonprofit medical society comprised of physicians, nurses, nurse practitioners, physician assistants, pharmacists and practice managers, and bestows credentials upon cardiovascular specialists who meet its stringent qualifications. The College is a leader in the formulation of health policy, standards and guidelines, and is a staunch supporter of cardiovascular research. The ACC provides professional education and operates national registries for the measurement and improvement of quality care.

How to create an elevator pitch (part 2)

Author: Michelle Mudge-Riley, DO, MHA

How do you create your elevator pitch?

The hardest part for most of the doctors I work with is getting started by thinking about their “story”. Not only is it hard to make the time and feel the energy it takes to get your creative juices flowing, but also to know exactly what to say and how to say it. We all have lots of stories – things that have happened to us, times when we felt like a failure, times when what we did resulted in success despite all odds. But then that little seed of doubt creeps in and we wonder, “Is this story even going to be interesting to someone else - or does it just make me look like a jerk?”

Get past that. Laugh about it. Shake your head and realize, “it might,” and then write it down anyway. You just need to get started. You can revise it later or change it all together when you do remember that brilliant story with the right blend of humor, humility and substance. Or maybe you’ll just shrug and remember that you’ll never have the “perfect” antidote; we are all human and that is reason we connect to stories in the first place.

Tuesday, March 29, 2011

Philly Startup Leaders present: The Second Annual Entrepreneur Expo.

April 13, 2010 from 6:00 pm – 9:00 pm
Solmossen Court, Hamilton Hall, University of the Arts, 320 South Broad Street, Philadelphia

The Entrepreneur Expo is a showcase of work by entrepreneurs and the entrepreneurial community. If you’re an entrepreneur, you will be able to talk about your work and hear about the work of others. If you’re interested in new ideas, new business plans, the uses of new technology, or are simply curious about the creative energy in this region, you’ll have a chance to see and meet those beginning to make a difference.

This event is open to the entire community and all are welcome!

Who Will Be There?

Entrepreneurs, students, educators, investors, leaders in the political, legal, and business communities, members of the media, and the public.

Pharm Country Career Fair

Pharm Country Career Fair
Tuesday, April 12, 2011
11am to 4pm
Radisson Valley Forge
King of Prussia, PA

Attend the Pharm Country Career Fair!
Job seekers can spend a day with HR representatives and Hiring Managers from top biotech, pharma, and medical device companies in the tri-state area.

Who should attend?
Candidates with a 4-year degree in the life sciences and a minimum of 2-years of industry related experience are invited to attend. Just register by clicking the button below.
(Equivalent work experience may be considered in lieu of a four-year college degree. PhD and Postdoc candidates welcome.)

Author: Michelle Mudge-Riley, DO, MHA

What is an elevator pitch? There are many explanations, but essentially it’s about “selling” yourself by describing in thirty seconds or less, who you are and why someone else should care.

An elevator pitch for you is probably as essential as a business card. You need to be able to say who you are, what you do, what you are interested in doing and how you can be a valuable resource in a short enough time period that you don’t lose the interest of the other person. Most people won’t want to listen for more than a minute and many busy people (and everyone is busy) will listen for a shorter time than that.

Monday, March 28, 2011

I am in Philadelphia right now attending the Mobile Monday Mobile Health Forum that has attracted over 300 clinicians, entrepreneurs, and mobile health professionals.

During the panel discussion today, the business panel spoke about mHealth sectors that are growing.

Speakers on the business panel included:

Miles Lee from Secor
Brian Wells, CTO of U Penn Health System
Hans Forma, MD from KBT Partners
David Baiada from Bayada Nurses
Bruce Hopper, MD from Hopper Medicine
William Condon from Sprint

It was inspiring to listen to these mobile health stories. Do you have a passion for mobile health? Find your local Mobile Monday chapter and get involved.

Job Post: Physician Informaticist

Interested in a career in health information technology? Consider a career as a Physician Informaticist.

Here are some snippets from some recent job descriptions:

Physician Informaticists

As a Physician Informaticist, you will provide support with the design and build of our Electronic Health Record (EHR) to ensure optimal usability as well as compliance with applicable regulations. This involves developing standardized and evidence-based clinical content (including workflows, documentation templates, order sets, clinical decision support, etc.); evaluating and implementing technology solutions designed to help deliver more efficient and effective patient care; establishing communication and training strategies; and helping lead informatics change management efforts.

Fundamentals of Medical Management : A Guide for the New Physician Executive

Make sure to read this book titled, Fundamentals of Medical Management : A Guide for the New Physician Executive.

This book not only assists the physician new to medical management to deal effectively with his or her new responsibilities but also furthur defines and refines the medical management profession itself. There are all manner of enviroments and levels of responsibility in the medical management profession. Fundamentals of Medical Management is where it all begins.

Author: Dr. Jerry L. Hammon
Publisher: American College of Physician Executives; 2 edition (December 1, 2000)

Health Journalism 2011 (Association of Health Care Journalists)

Health Journalism 2011
Association of Health Care Journalists
04/14/11 - 04/17/11
Philadelphia, PA

Hundreds of journalists will meet in Philadelphia's historic district to attend dozens of panels, join workshops, take field trips and report on newsmaker briefings focused on the various aspects of covering health, medical research, public health, policy issues, consumer health and the business of health care.

Along with panel sessions and workshops, special events will include our popular Freelance PitchFest, the 2010 Awards for Excellence in Health Care Journalism luncheon, exhibitor hall prize drawings and a Welcome to Philadelphia reception.

Among the dozens of expert speakers and instructors joining us this year:

• Brian Deer, the British reporter who exposed the weaknesses in a study that led parents all over the world to withhold vaccines from their children
• Walt Bogdanich, investigative editor for The New York Times and former 60 Minutes producer.
• David Blumenthal, national coordinator for health information technology, U.S. Department of Health and Human Services

Saturday, March 26, 2011

The Economist MBA Circle is on March 29th and 30th at www.economistmbacircle.com. This is an exclusive online MBA event connecting selected MBA candidates with the world’s highest ranked full-time MBA programs.

The Economist MBA Circle matches top MBA candidates with the highest ranked business schools, providing intimate access to admissions officers, students and professors from:

* MIT - Sloan School of Management
* IE Business School
* IMD
* IESE Business School
* Yale School of Management
* USC Marshall School of Business
* London Business School
* Darden School of Business

At the MBA Circle you can:

• Get exclusive access to the world’s top MBA programs
• Talk online with admissions officers, current MBA students & alumni
• Access all the information you need in one place

Should you get your MBA online?

Author: Jamie Davis

When you first finished earning your bachelor's degree, you may have laughed at the idea of going through more schooling for an MBA. However, if you have since found yourself unable to find a satisfying job or stuck in the rut of your current position, you should reevaluate whether or not going back to school is actually such a bad idea. After all, an MBA can open up many more professional doors for you and lead you to a career you never thought you could obtain. Now, with the advent of Internet technology, you can even earn your MBA entirely online without having to give up your full-time day job in the process.

Friday, March 25, 2011

Looking for a job in the pharmaceutical or biotechnology industry?

BioMidwest Chicago Career Fair
Hyatt Regency Woodfield Schaumburg
Monday, April 4, 2011
11am to 4pm

Bio NC Durham Career Fair
Sheraton Imperial Hotel & Convention Center
Monday, April 4, 2011
11am to 4pm

BioSpace Life Science Career Fairs are the biotech industry’s premier career events. Featuring well-respected employers from around the nation, our job fairs attract top candidates in the biotech, pharmaceutical, life science and medical device industries.

Job Post: Sr. Consultant, Life Science Consulting Firm

Sr. Consultant, Life Science Consulting Firm
Propel Careers Job # 02-054

We are looking for a Sr. Consultant on behalf of our client. This position is based in the Boston area

If you are interested in this role, please email your CV as well as a cover letter with a description of your background and statement regarding your skills and their relevance to this opportunity to Lauren Celano, CEO of Propel Careers at the following email address: resume@propelcareers.com. Please reference job # 02-054. If you have questions, please call Lauren Celano, Founder and CEO of Propel Careers at 617-896-5224.

Company Overview:
Our client is a leading life sciences boutique strategy consulting firm working within the therapeutic, medical device, diagnostics, and healthcare IT sectors focusing on areas such as product strategy, portfolio management, organizational strategy, and economic analysis.

Description of Position:
Our client is seeking individuals who have an MD degree with 2-4 years of strategy consulting experience at a top tier consulting firm to join their team. These individuals would be working on projects to define the competitive positioning, product strategy, market assessment, and operational strategy for innovative growth stage life sciences companies.

This week's featured physician executive here on NonClinicalJobs.com is Dr. Jon Burroughs.

The following information about Dr. Burroughs is from the ACPE faculty webpage:

Jonathan H. Burroughs, MD, MBA, FACPE, CMSL, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He works with medical staffs and boards throughout the country in the areas of governance, credentialing, privileging, peer review and performance improvement, medical staff development planning, strategic planning, and physician performance and behavior management.

Thursday, March 24, 2011

Executive Director of Health Care Services
Fund for Public Health in New York - New York City, NY

Fund for Public Health in New York
291 Broadway, 17th Floor, New York, NY 10007
Phone: (212) 266-7820 Fax: (212) 693-1856 www.fphny.org

Executive Director of Health Care Services

Fantastic opportunity for a medical doctor with solid business acumen!

The NYC Department of Health and Mental Hygiene (DOHMH), Primary Care Information Project (PCIP) is an interdivisional program designed to use health information technology to improve population health in NYC. The Primary Care Information Project (PCIP) is the largest project of its kind nationwide, focusing on extending prevention-oriented electronic health records (EHRs) to primary care providers in NYC. Our mission is to transform the quality of health care services in NYC, especially in medically underserved communities, by helping providers to move from a paper based to an electronic health care delivery system. To find out more about this cutting edge initiative, visit www.nyc.gov/pcip.

In collaboration with The Fund for Public Health in New York (FPHNY), a not for profit corporation serving as program partner with DOHMH to implement and advance public health initiatives, PCIP is seeking an Executive Director of Health Care Services who will be responsible for managing a team of 22 highly-skilled professionals. You must possess excellent verbal, written, interpersonal and collaborative leadership skills. We have an aggressive agenda in place, and the ideal candidate will:

• Oversee Health Care Services provided to PCIP small practices:
o Oversee Quality Improvement (QI) activities, including the design and implementation of the QI curriculum, medical home initiatives and other practice transformation efforts
o Oversee Billing Consulting activities, including the design and implementation of relevant curricula leveraging ongoing feedback from practices, changes in the software application and developments in state and federal reimbursement reform
o Oversee Panel Management, a grant-funded program providing outreach support for small practices utilizing EHR registries
o Oversee Workforce/Training activities, including the design and implementation of training programs to provide ongoing practice support according to their educational needs
• Provide operational leadership to Health Care Services team
o Implement standardized policies and procedures to ensure consistent service delivery, adequate and timely documentation and the incorporation of feedback from appropriate stakeholders
o Identify scaleable solutions to ease implementation challenges and develop programs to assist practices in providing high quality care and maximize revenue
• Participate in staff training and development
o Ensure adequate recruitment and training of team members to execute on PCIP goals
o Provide mentorship to team members to help them achieve career goals
• Provide project management and senior level relationship management to participating medical practices
o Develop and own relationships with key external parties, stakeholders and KOLs, representing PCIP and its interests
o Participate in presentations before diverse audiences, including provider groups, higher-learning institutions and other healthcare organizations

Interested in medical writing? If you enjoy writing, you may find a nice job writing as a freelance writer or a staff writer. There are writing opportunities in journalism, professional medical education, promotional education, advertising, regulatory writing, blogging, and many other areas in the field of medical communications.

You can find medical writing jobs here.

Don't know where to begin? You can read all the articles here related to medical writing here.

Non-clinical jobs and financial analysis

Author: Mehul Sheth, DO FAAP

As we begin discussion of Dr. Kim’s second category-venture capital, finance, Wall Street-let’s get a quick intro into the category. This is an industry that has got lots of press over the last 5 years. I imagine that prior to 2008 everyone would love to have the credentials to work in the financial analysis arena. Although the market crash has obviously changed the perception of Wall Street, there is still great interest in combining medicine and finance. One of the most obvious ways to take advantage of your medical knowledge is to evaluate medical-related companies. Doing financial analysis is not an easy task, and, depending on your role and where you work, millions to billions of dollars could be riding on your opinion. It can also be exceedingly exciting, especially in the world of venture capital. Finding and financing a company that goes on to great success can be thrilling and, in the case of medical companies, can lead to great social good as well.

Dr. Kim also brings up the important question of whether to pursue and MBA. He provides a great opinion of someone “in the know” so the only thing I would add is to reinforce one of his points. Although you can get an MBA at a great number of schools, networking in the business world can open many doors. To that end, completing your MBA at the most prestigious place possible to make those connections will go a long way to advancing your career in the financial world. There are also different types of MBA’s-traditional, executive, part-time-that you need to be aware of. Each of these has a different student population, so you need to do some research to determine which will help you best connect with professionals that will help with your career goals.

With that being said let’s talk about the second category-financial analysis. A great book in this field is The Big Short: Inside the Doomsday Machine by Michael Lewis. The book takes you through the sub-prime mortgage from before it was a household term. He highlights some investors who profited handsomely from the fall while throwing in some interesting characters. Michael Lewis is a respected author who has tackled big, ground breaking topics before-baseball fans will remember Moneyball: The Art of Winning an Unfair Game and prior to that he had a huge hit with Liar's Poker. These books are well-researched and shed great light into an emerging trend that he set. In the case of Moneyball, the Oakland Athletics front-office was the most emulated after his expose, some would even credit it with the popularity of sabremetrics and the rise of the Red Sox and Theo Epstein.

Wednesday, March 23, 2011

Next week, I'm taking a course on organizational development. Here's what Wikipedia has to say about this topic:

Organization development (OD) is a concept, organization-wide effort to increase an organization's effectiveness and viability. Warren Bennis has referred to OD as a response to change, a complex educational strategy intended to change the beliefs, attitudes, values, and structure of organization so that they can better adapt to new technologies, marketing and challenges, and the dizzying rate of change itself. OD is neither "anything done to better an organization" nor is it "the training function of the organization"; it is a particular kind of change process designed to bring about a particular kind of end result. OD can involve interventions in the organization's "processes," using behavioural science knowledge as well as organizational reflection, system improvement, planning, and self-analysis.

Most of my business school classmates work in a large pharmaceutical company. I work in a small company, so the organizational dynamics are quite different compared to large, corporate enterprises. I'm looking forward to the discussions we'll be having in class about organizational transformation and change management.

Author: Heather Fork, MD, CPCC

Spit If You Think You Have Burnout! But let me duck first.

Your saliva may predict whether or not you might be at high risk for burnout, according to researchers in Montreal, as reported in Psychoneuroendocrinology.

By analyzing a sample of spit, abnormally low levels of the stress hormone cortisol can be detected – a red flag for impending burnout.

“Great!” You may be thinking. “A test to predict those at risk for burnout. Use that for medical students; I’m already burned out.”

I find that a lot of doctors feel burned out, but have not been given much, if any, information on burnout and what can be done. Because burnout occurs in stages, and has a variety of symptoms and causes, there are no simple “one-size fits all” explanations or pat remedies.

Tuesday, March 22, 2011

Residency spots open up all the time. People drop out. People move. People switch programs. If you didn't match into a residency this year, you might still have a chance at post-graduate training by jumping into a residency during the fall or spring.

If you're looking for an open residency spot, here are some helpful resources:

https://services.aamc.org/findaresident
http://residentswap.org
http://www.openspots.com (website might be down)

You can also find discussions about open spots on these forums:

http://forums.studentdoctor.net/forumdisplay.php?f=290
http://www.scutwork.com/cgi-bin/links/page.cgi?page=position&d=1

There's a great article in the current issue of the Physician Executive Journal titled, "Testifying as a Medical Expert Witness." The article is written by Perry Hookman, MD, FACP, FACG, FACPE. Dr. Hookman is Associate Professor of Medicine, University of Miami Miller School of Medicine.

Dr. Hookman explains that he enjoys testifying as a medical expert witness. He also writes about his perspectives and experience. Here are a few snippets from the article:

Only about one-third of an opposing attorney’s questions to you—the physician or expert—will relate to your medical opinion.
Through diligent and creative discovery, the opposing counsel will develop and analyze flaws or weaknesses in your background, qualifications, education, employment and experience.
As a start to your testimony you will be served with a subpoena that allows the opposing attorney to obtain a lot of information about you. This includes at a minimum your CV, your background, your publications, and especially a list of your past cases.
The most frequent attack made on an expert witness is that he or she is a "hired gun" who testifies in whatever way the payee wants.

I know a number of physicians who earn supplemental income by serving as a medical expert witness. After all, our society is full of litigious people and medical malpractice lawsuits seem to come up all the time. There are certain states where these types of legal cases occur more frequently.

Monday, March 21, 2011

The ACHE's 2011 Congress on Healthcare Leadership is this week in Chicago.
March 21-24, 2011

The American College of Healthcare Executives is an international professional society of more than 35,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations.

ACHE is known for its prestigious FACHE® credential, signifying board certification in healthcare management, and its educational programs including the annual Congress on Healthcare Leadership, which draws more than 4,500 participants each year. ACHE's established network of more than 80 chapters provides access to networking, education and career development at the local level.

The Economist, the authoritative source for business and financial insight, and publisher of the full-time MBA ranking Which MBA?, launches the Global Online MBA Forum on March 22-23. If you are a potential MBA candidate, this free online event is your chance to connect with some of the best international business schools.

Talk online with admissions officers from top business graduate schools

Gain insight into the MBA experience from webinars, videos, chat sessions & podcasts, including:

Tips on how to navigate the admissions process
Interviews with an admissions officer and current students
Details about program specialties and Master of Business Administration curriculum
Practical advice from current MBA students and alumni
Access all the information you need in one place at one time

Considering a graduate degree? Here's some information about the Master of Science, Clinical Practice Management, at Texas Tech University Health Sciences Center. (I'll be speaking at Texas Tech next month at the Annual MD/MBA Conference).

The Master of Science, Clinical Practice Management is an online graduate degree program for healthcare professionals. Here's some information from their website:

Our Vision is to be the graduate degree of choice for working healthcare professionals.
Our Mission is to provide practicing patient care providers and administrators with relevant, creditable and practical skills that will allow our graduates to excel as leaders, supervisors and managers in their organizational environment.
Our Objective is to help our students advance professionally, become more successful in their current job, and obtain positions of greater responsibility in the healthcare setting.
Our Goal is to be both professors and mentors in the degree experience and professional development process.

As a degree seeking student, you may be overwhelmed with the myriad of healthcare degrees available for you to pursue. If you work in the healthcare field, you may be considering a traditional MBA, MHA, or an alternative MS healthcare degree. Our 36 credit degree program is unique in the healthcare field as our program has specific emphasis on practice management, coding & billing, compliance, ambulatory care, business case analysis, data base management, and small practice strategy that will assist the patient care provider or administrator in becoming successful in the challenging world of healthcare in the ambulatory setting.

Sunday, March 20, 2011

Author: Brittany Chan

The 9th Annual MD/MBA Conference is just around the corner! Join us April 8-10, 2011, in Lubbock, Texas for a spectacular conference hosted by Texas Tech University! This will be a great opportunity to network with other leaders in your field and find out about career opportunities. If you haven’t registered yet, you may do so here.

Whether you can make the conference or not, why not promote your business among an audience of practicing physicians, physician executives, company leaders, students, and more? Texas Tech is looking for conference sponsors. Make a tax-deductible donation for as little as $350 and receive several benefits, including:

- Ads in the program
- Your company name in the online listings
- A booth at the residency and career fair
- Seats at the President’s Dinner and Networking Breakfast
- And more!

This is a terrific marketing opportunity for your company! Click here for more information about the different sponsorship packages available, and email me if you’re interested in a sponsorship or have any questions. The deadline is March 28.

Friday, March 18, 2011

There are many business opportunities in the consulting industry for physicians who like to solve problems, improve industry practices, help organizations improve their performance, analyze existing business problems, suggest plans for improvement, provide organizational change management assistance, or develop technology implementation strategies.

Many people may not realize that consulting firms hire physicians. McKinsey hires physicians and they even have an advanced professional degrees (APDs) community. Here's some information from their website about their APD Community:

McKinsey has a long tradition of hiring consultants with advanced professional degrees (APDs) from backgrounds other than business. We were the first major consulting firm to actively recruit professionals from other fields, and today about a third of our consultants hold APDs.

Upon joining McKinsey, you’ll become part of this network of more than 3,000 consultants who come from backgrounds as varied as engineering, information technology, economics, and the legal and medical fields. You’ll work on teams with professionals who, like you, chose to take their careers in a new direction.
Throughout your time at McKinsey and beyond, you can rely on this network of consultants and alumni for support and mentorship. They can help ease your transition, offer advice and insight on your client work, and help you find the tools you need to succeed.

This week, I wanted to feature a physician executive who is a graduate of Saint Joseph's University in Philadelphia. Why SJU? Because I'm currently enrolled in an MBA program at SJU.

This week's featured physician executive is Dr. Andrew von Eschenbach.

Andrew C. von Eschenbach (born October 30, 1941 in Philadelphia, Pennsylvania) was the Commissioner of the United States Food and Drug Administration from 2006–2009. He became acting Commissioner on September 26, 2005, after the resignation of his predecessor Lester Crawford, and was confirmed as Commissioner by the Senate on December 7, 2006. He was previously the 12th director of the National Cancer Institute.

Match Day: Did any of you choose to skip residency and go non-clinical?

Author: Riley Alexander, MD, MBA

St. Patrick's Day is also Match Day this year and for most senior medical students, it's the most important day of the year. It's one of those days that few outside of medicine have heard of and don't understand that, in many ways, it's much more important to medical students than graduation day. By the time you've gotten to 4th year, graduation seems like a "guarantee," but match seems very out of your control and because of that, finding out you matched in the specialty of your choice and where you'll be spending the next 3-7 years of your life is all the more important.

But, considering the nature of our blog, are there any of our readers out there who decided to forego the match and pursue a non-clinical path? Anyone go into consulting, pharma, biotech? Did you complete joint degree programs in medical school like an MD/MBA or MD/MPH?

Thursday, March 17, 2011

Today is Match Day. Congratulations to all the 4th year medical students who matched! If you didn't match, let's consider some options.

If you didn't match, here are a few suggestions:

1. Develop a clear, one-year plan where you will work in a non-clinical setting, volunteer, travel, etc. Make sure you stay productive. Find some non-clinical jobs on the NonClinicalJobs Job Board.

2. Residency spots will open up throughout the year. Do you want to jump into a position in the fall? As long as you're willing to live anywhere, you'll find open positions.

3. Spend the next 12 months strengthening your residency application for the next year.

4. Speak with a mentor/career coach/advisor who can guide you through this process.

Job openings in Medical Affairs

If you're looking for a non-clinical job, make sure to type "medical affairs" into your search box. You'll also find a number of different medical affairs jobs on the NonClinicalJobs.com Job Board.

Don't get discouraged if you don't think you qualify for some of the jobs listed under "medical affairs." As long as you're willing to spend the time to go through the list on a regular basis, you're going to find something. The other day, I was looking on the Job Board and I found positions ranging from medical affairs internships to VP of Medical Affairs.

There are many jobs out there. You need to know how to search effectively and find the ones that may be the right fit for you.

Find jobs that pay over $100k at TheLadders

Are you looking for a job that pays six figures?

TheLadders.com provides you with the ability to find high-paying non-clinical jobs in medical affairs, consulting, biopharma, investment banking, venture capital, and many other industries. Their targeted sites list more than 35,000 new $100k+ jobs each month across every industry, in companies of all types and sizes. They only list jobs that pay more than $100,000/year, including many C-level, VP, Director and Manager jobs. So, if you're in the market for a $100k+ job, you won't find a better resource anywhere.

Find $100K+ Jobs at TheLadders.com.

TheLadders.com also provides nice career advice articles and other career services.

Health IT Employment and Career Guide

Are you excited about "meaningful use" of electronic health records (EHRs)? How about the use of physician computer order entry systems in the hospital?

If you're thinking about pursuing a career in health IT, make sure to read the HIMSS Health IT Employment and Career Guide. HIMSS11 may be over, but there's still a lot of excitement in the health IT industry and companies, hospitals, and health plans are hiring physicians.

Read the digital version of the the HIMSS Health IT Employment & Career Guide here.

Job Search Expectation versus Realty

Wednesday, March 16, 2011

Author: Bob Priddy

If you’re thinking about nonclinical careers, you may have already begun looking at company web sites and job boards, trying to get a sense of what’s out there. You may have submitted your credentials online or contacted the recruiter listed with a particularly attractive job. However, none of these attempts has likely been encouraging. Why? What’s up with this?

What’s up is what happens when expectations run into reality.

First, your expectations. When you found your current position, whether a solo practice initially sponsored by a hospital, a partner in a group or an employee with a larger organization, your paths were similar. You
“put the word out” – your CV, either through some colleagues or with a recruiter (or two, or three…) and you waited for the phone to ring. And, it rang. You were invited to interview, everything was paid, and you had enjoyable collegial conversations with other practitioners, and if those were considered positive by all parties, the administrator presented you with a contract. With a little back and forth the deal was done.

You expect the same.

Now, reality. Today, you’re not sure what job you want or even if you want a job, per se. You may want to be a consultant or have some business where you’re the boss. You keep asking, what’s out there, but the answer you get is more likely to be, what do you want? The truth is, you don’t know. You can tell people what you want is something that uses your education and knowledge as well as the skills you’ve developed – you’ll be happy to do anything that fits that bill and has fewer hours than you’re currently working and pays you reasonably. Plus, you’d like it to be intellectually stimulating and challenging, and have some meaning or importance. Does this sound familiar?

The International Medical Informatics Association is an independent organization established under Swiss law in 1989. IMIA was originally established in 1967 as Technical Committee 4 of the International Federation for Information Processing (IFIP - www.ifip.org). In 1979, it evolved from a Special Interest Group of IFIP to its current status as a fully independent organization. IMIA continues to maintain its relationship with IFIP as an affiliate organization. IMIA also has close ties with the World Health Organization (WHO - www.who.int) as a NGO (Non Government Organization), and with the International Federation of Health Records Organizations (IFHRO).

Purpose, Goals, Objectives
IMIA plays a major global role in the application of information science and technology in the fields of healthcare and research in medical, health and bio-informatics. The basic goals and objectives of the association are to:

* promote informatics in health care and research in health, bio and medical informatics.
advance and nurture international cooperation.
* to stimulate research, development and routine application.
* move informatics from theory into practice in a full range of health delivery settings, from physician's office to acute and long term care.
* further the dissemination and exchange of knowledge, information and technology.
* promote education and responsible behaviour.
* represent the medical and health informatics field with the World Health Organization and other international professional and governmental organizations.

Tuesday, March 15, 2011

The other night during our NonClinicalJobs conference call with Dr. Steven Peskin, someone asked whether board certification was a requirement for non-clinical jobs within the pharmaceutical industry. Depending on the type of job, board certification, residency, or medical licenses are not required.

In general, an active medical license will not be required for most jobs where you are directly employed by a pharmaceutical company. Some physicians who work for a pharma company may choose to moonlight once/month, so you'll need a medical license if you plan to do that.

Residency and/or board certification (active or previous) may be required for certain positions that require you to oversee certain areas of specialization. Keep in mind that some cardiovascular clinical studies may get managed by an internist who works within a pharmaceutical company. Or, a clinical study involving orthopedic surgery may be managed by a pharmaceutical VP of Medical Affairs who is a general pediatrician. Therefore, if you're a generalist, you may have the opportunity to expand into specialty areas. If you're already a specialist, then you may not have an easy time expanding into other specialty areas that don't specifically overlap with your specialty (eg, if you're a psychiatrist, you probably won't oversee oncology studies).

Take a look at some of these jobs:

Remember that many of these pharmaceutical jobs are filled by professionals who have a PharmD or PhD. Therefore, residency training is often not a requirement for many positions in the pharmaceutical industry.

I'm currently working on my presentation for the Annual MD/MBA Conference in Lubbock, TX. I'll be speaking on Sunday morning and I hope to see you there.

I'm finalizing my slides and I plan to discuss physician careers in:

Health information technology
Consulting
Pharmaceutical/Biotechnology/Medical Devices
Medical communications, journalism, publishing, medical education

I wish I had time to get into other topics like entrepreneurship, medical management and administration, public health, research, managed markets, finance/venture capital/investment banking, market research.

Monday, March 14, 2011

As physicians get older, they may lose their ability to practice medicine before they're ready to retire. Although many physicians retire when they're in their 50's or 60's, so wait until they get into their 70's and 80's before they retire. How old can a physician be before he or she loses competency in medical decision-making or surgical procedures?

A few months ago, the NY Times had an article titled, "As Doctors Age, Worries About Their Ability Grow." The article opens with a story of a 78-year old vascular surgeon who operates on a woman and encounters a post-operative complication. Was the surgeon too old to perform surgery? According to the article, this surgeon had an abnormal neuropsychological exam. Perhaps the surgeon should have claimed disability. After all, there are many disabled physicians who are

The article quotes: "A fifth of the nation’s physicians are over 65, and that proportion is expected to rise. As doctors in the baby boom generation reach 65, many are under increasing financial pressures that make them reluctant to retire."

Uniting the Venture Capital Community with Start-up CEOs and Corporate Executives to Drive Innovation and Investment Opportunities in the Multi-Billion Dollar Medical Device Market.

With increasing regulatory hurdles, medical device start-ups need to adopt new strategies to accelerate the time to market. This year's conference will focus on 'Navigating the Changing Landscape' with first hand perspectives and case-studies. International Business Forum and LifeScience Alley co-present this conference each year as a central gathering place for the leading MedTech VCs, CEOs, Corporates, and Investment Bankers to facilitate dealflow, share information, address concerns and explore new opportunities together.

May 18-19, 2011
Graves 601 Hotel Minneapolis
601 1st Avenue North
Minneapolis, MN, 55403

More information here: http://medtechconference.com/home.html

Last chance to sign up: Join us on Sunday March 13 to discuss "Physician Careers in the Pharmaceutical Industry"

Saturday, March 12, 2011

This is a final reminder about our conference call on Sunday, March 13 at 9 pm Eastern Time (don't forget to change your clocks!).

"Physician Careers in the Pharmaceutical Industry (Part 2 of 2)"

Presenters include:

Steven Peskin, MD, MBA (click here for his bio)
Joseph Kim, MD, MPH (moderating)

During this discussion, we will outline details around specific jobs in the pharmaceutical industry. We will review jobs like:

1. Pharmacovigilance and drug safety officer
2. Medical science liaison
3. Medical writer
4. Medical director for a medical communications company
5. Consulting

and others...

The cost to participate in Part 2 is $50.

More details here.

Population Health Certificate Program

Friday, March 11, 2011

The Population Health Colloquium is offering a Population Health Certificate Program, developed by the Jefferson School of Population Health, in the form of an optional course within the conference for attendees wishing to take a deeper dive into the Colloquium's subject matter.

POPULATION HEALTH CERTIFICATE PROGRAM OVERVIEW

The National Population Health and Care Coordination Colloquium is pleased to offer a Certificate Program, sponsored by the Jefferson School of Population Health, in the form of an optional continuing professional education course within the conference for attendees wishing to take a deeper dive into the Colloquium's subject matter.

The Population Health Certificate Program's continuing professional education curriculum and requirements are as follows:

1. Consider questions submitted by faculty in conjunction with completion of the preconference readings. (1 hour)
2. Attend the Population Health Preconference Boot Camp (4 hours). The preconference readings and questions will be discussed during the Preconference Boot Camp.
3. Attend the entire Population Health and Care Coordination Colloquium.
4. Successfully complete the post-conference online examination. (1 hour)

This week's featured physician executive is Doug Fridsma, M.D., Ph.D. from the Office of Standards and Interoperability in the Office of the National Coordinator for Health Information Technology.

Dr. Fridsma is the director of the Office of Standards and Interoperability in the Office of the National Coordinator for Health Information Technology. He is currently on leave from the Department of Biomedical Informatics at Arizona State University and from his clinical practice at Mayo Clinic Scottsdale.
Dr. Fridsma completed his medical training at the University of Michigan in 1990, and his PhD in Biomedical Informatics from Stanford University in 2003. His research interests include the development of computational tools to study patient safety, clinical work processes, and methods to improve model-driven standards development processes. He has served on the Clinical Data Interchange Standards Consortium (CDISC) Board of Directors from 2005-2008, and was appointed to the HIT Standards Committee in 2009. He recently resigned from the HIT SC to become the acting director of the Office of Interoperability and Standards at ONC.

Job Post: Clinical Consultant

Thursday, March 10, 2011

Clinical Consultant

DiagnosisOne - Boston, MA 01851

• At least 3 years of direct patient care experience
• A valid state medical license
• Research experience/peer-reviewed publications a plus
• Familiarity with different evidence hierarchies
• Excellent verbal and written skills
• Commercial healthcare IT experience desirable
• Understanding of standard terminologies desirable
• Board Certification in an ABMS-recognized medical specialty

On the American Medical News website, you'll find a section there titled, "Business Pitch." There, you can read about physicians who are turning their interests outside of medicine into business ventures. Here are some examples of recent stories:

• Physician delivers maternity lab coats - Feb. 7
• From family medicine to family reading - Jan. 24
• Doctor/runner uses bare foot as shoe model - Nov. 8
• Doctor sells coffee to help Rwanda's poor - Sept. 20
• Making movies and TV shows a family affair - Sept. 6
• Doctor creates software to help kids "think like a king" - Aug. 16
• Orthopedic surgeon keeps homes environmentally sound - Aug. 2
• Ohio pulmonologist establishes artists' retreat - July 19
• Doctor's honey makes money for Tenn. hospital - May 31
• Tough toenails? Doctor's "piggy paste" goes to market - April 19
• N.Y. pediatrician takes child's play to the mat - March 1

Read these stories here.

2011 Yale Healthcare Conference

The Yale Healthcare Conference is a joint effort between the Yale School of Management and the Health Professional Schools at Yale University that brings together professionals, academics, and students to engage in an instructive conversation concerning current healthcare issues. This will be the 7th consecutive year and they expect the conference to continue growing to over 450 participants.

April 1, 2011 - 9AM - 4:30PM / Omni New Haven Hotel At Yale

With the recent, historic passage of healthcare reform legislation, the U.S. healthcare system is experiencing its most significant transformation in the last 40 years. Restructuring of the healthcare system will have significant implications for how healthcare is delivered, financed and regulated. The conference offers a perfectly-timed opportunity to illuminate the changes that key stakeholders will face with reform, also expanding upon how excellence can be fostered in a modified system. Specifically, the conference will examine:

Wednesday, March 9, 2011

Please save the date for the AMWA (Delaware Valley Chapter) Freelance Workshop on April 2, 2011,
8:30 am to 4:15 pm

Crowne Plaza Valley Forge
260 Mall Boulevard
King of Prussia, PA 19406

Morning presentations will cover these topics:

- The 10 Hottest Skills for Freelance Medical Writer in 2011
- Breaking Out of Your Niche: New Opportunities for Freelances
- Five Bad Behaviors: How Freelances Sabotage Their Success
- Everything You Need to Know About Running Your Business, But Don't Really Want to Ask
- Plus a session from an industry insider

This is from a recent SCORE ExpertAnswers: Expert Advice to Grow Your Business

Sales Strategy for your Business
Melinda Emerson, CEO
MFE Consulting

Melinda Emerson, better known to many as SmallBizLady, is one of America's leading small business experts. Author of the national bestseller Become Your Own Boss in 12 Months and host of Twitter's #SmallBizChat weekly for emerging entrepreneurs, Melinda has provided guidance on marketing and social media strategies to small businesses and Fortune 500 companies alike.

Q: With so much uncertainty in today's economy, how can a small business owner keep his/her marketing tactics flexible?

A: Social media is one of the best ways for small business owners to track target audiences. Monitor blogs that cover your industry - including those produced by your competitors - to stay on top of the latest trends.

Develop signature materials such as reports and white papers to distinguish yourself as a thought-leader in your industry, and use social media to distribute them to your target audiences.

Tuesday, March 8, 2011

The recording for "Physician Careers in the Pharmaceutical Industry (Part 1 of 2)" is now available.

Presenters include:

Steven Peskin, MD, MBA (click here for his bio)
Joseph Kim, MD, MPH, Founder of NonClinicalJobs.com moderating

Part 1 was recorded on Sunday, 2/27/2011 and we addressed questions like:

1. How do you "break in" and get started in the pharmaceutical industry?
2. What types of opportunities are out there for experienced physicians, recent medical school graduates, etc.?
3. Specific "next-step" suggestions and tips.

The cost to access the Part 1 recording is $50. Once you submit payment, you will receive an e-mail with instructions on how to listen to the recording. Purchase this recording by clicking on the "Buy Now" button below:

Don't miss your chance to sign up for Part 2 of "Physician Careers in the Pharmaceutical Industry" with Dr. Steven Peskin on Sunday, March 13 at 9 pm EST. More details here.

"Let's Talk NonClinicalJobs" is a conference call service for physicians, medical students, and others who are interested in learning about career transition and who are ready to pursue non-clinical job opportunities.

Business School Blog: Foundational lessons in finance

I recently spent my weekend in "class." I'm currently a business school student enrolled in an executive MBA program and I was learning about finance with a group of pharmaceutical and healthcare professionals. The class was an interesting experience because none of us are "financial experts." We simply don't work in the finance industry and none of us are in the habit of crunching these types of equations on a daily basis. So, we were reviewing basic concepts like the time value of money and the application of Excel spreadsheet functions like PV, FV, NPV, PMT, NOMINAL, EFFECT, and others. We also reviewed some accounting principles related to balance sheets, income statements, cash flows, and financial ratios. This Finance Foundations course provided a great introduction to finance and this summer I'll be taking Managerial Finance. I've already taken Accounting Foundation and I'll be taking Managerial Accounting later this year as well.

If you don't have any formal training or education in finance, consider investing in a course (or a graduate degree) so that you can learn some of the basics and get firmly rooted in the fundamentals of business finance.

Monday, March 7, 2011

Author: Mehul Sheth, DO FAAP

In my previous post I introduced the idea of reading books to get a sense of what you may enjoy in the non-clinical sphere. I figure if you like something enough to spend your “free-time” reading about it that will give you a good idea where your true interests lie. The framework that I will be using is to go over the 12 non-clinical categories Dr. Kim mentions in his post. For each category I will provide one or more books that are related along with a brief synopsis of the book and my impression. If that book piques your interest then pick it up at your local library, bookstore or e-reader. After reading the book you will have a gauge of your interest in that non-clinical field-wanting to read more similar books is what you are looking for!

I’m going to jump one step ahead before starting with Dr. Kim’s first category. Once you find something that is of particular interest to you there’s basically two ways to get real opportunities in that field-via practical or academic knowledge in that field. The academic knowledge comes via a degree: public health-MPH; financial analysis-CFA; administration-MHA; entrepreneurship-MBA, etc. Practical knowledge comes from actually doing (and being able to communicate that experience!). This means that reading books in your free time is only going to be the first step in a process that will take precious time. I say this not to discourage you, but rather to establish that if you are serious about getting into a non-clinical field you must organize your time in a way that allows you to do things outside of your job. Some are good at this, others are not. Fear not, anything in life can be learned, and I will take up the topic of organization specific to the medical field after I go through the 12 non-clinical fields (unless there’s a great response to get to it sooner). With that let’s talk about the first category-healthcare administration, medical management, hospital administration and managed care.

CBI's Premier Health Economics and Outcomes Research Congress

Improve Regulatory Preparedness and Commercial Strategy through Enhanced Integration of HEOR in the Drug Development Process

June 13 - 14, 2011
Philadelphia , PA

Pharmacoeconomics is an area of ever increasing importance. With the changing tide of Health Care Reform yielding heightened aspirations for affordable care and improved outcomes, there is greater burden on industry to establish proof for the value and efficacy of new products.

Sunday, March 6, 2011

Accenture is coming to Stanford (Career Development Center) on March 10:

March 10, 2011
Accenture- CDC Gold Partner
Accenture is hiring on your campus. Accenture Technology Labs is the technology research and development (R&D) organization of Accenture and consists of over 200 professionals in six Lab locations: Silicon Valley, Chicago, Washington D.C., France, India and China.

Event Description: During this informal talk, we would like to tell you about Accenture’s R&D efforts and discuss some open positions we are looking to hire for in our labs. A few consultants and analysts from the San Jose lab will be on campus to chat with you about Accenture TechLabs, answer questions you might have about launching your career at Accenture, and critique/review resumes. Come with questions and/or an interest in Accenture consulting - we are excited to meet you! To ensure that we have a good consultant to attendee ratio, please RSVP to rohit.bakhshi@accenture.com if you plan to attend the Info Session.

Our R&D team explores emerging and disruptive technologies to create prototypes of how technology will shape the future three to five years out. We invent the next wave of cutting-edge business solutions for our clients who include 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500. Our prototypes span a wide range of technologies, including cyber warfare, cryptography, smart grids, NoSQL, MapReduce, cloud computing, and social analytics.

If you're looking for a quick and easy way to create your personal profile website, you may want to try about.me.

about.me allows you to quickly build a personal and dynamic splash page that points visitors to your content from around the web. Want to know how many people are viewing your profile page? See how many people see your profile, where they're coming from, and what they do on your page.

I took 5 minutes to create my own profile page here: http://about.me/drjosephkim

If you're doing to use about.me, I would suggest linking to your LinkedIn profile, your Facebook page, and your Twitter account. about.me is currently a free service (but that could change in the future).

Join us on March 13 (Sun) to discuss physician careers in the pharmaceutical industry (part 2)

Friday, March 4, 2011

Join us on March 13 for our next conference call about physician careers in the pharmaceutical industry (part 2):

March 13, 2011 (Sun) at 9 PM Eastern

Join us for "Part 2" of the discussion titled:

"Physician Careers in the Pharmaceutical Industry (Part 2 of 2)" (the recording for Part 1 will be available shortly)

Presenters include:

Steven Peskin, MD, MBA (click here for his bio)
Joseph Kim, MD, MPH (moderating)

Part 2 will occur on March 13 (Sun evening) at 9 pm EST and we will focus on specific job descriptions, requirements, and opportunities within the pharmaceutical industry. We will expand our discussion and include topics such as: strategic networking, ways to gain experience, and working with recruiters. We will also highlight specific job opportunities that are currently available at a number of different pharmaceutical companies.

The fee to participate is $50.

This call will be open to 15 people and will be highly interactive so come prepared with questions. The call will last approximately 60 minutes and the entire call will be recorded.

Those who are unable to attend will have the opportunity to purchase an archived version of the conference call.

Over Two Decades of Convening the Venture Capital Investing Community. The IBF Venture Capital Investing Conference is the Premier Industry Gathering For VCs and LPs:

IBF organized the first Venture Capital Investing Conference back in 1989 and has continued to unite venture capitalists and limited partners each June. Set in San Francisco, this event is consistently regarded as the most important gathering of its kind, uniting hundreds of venture firms – those who pave the way for the expanded path of the industry. IBF is privileged to celebrate the 21st annual event, as now more than ever, VC investors and limited partners need to speak to each other and understand the changed landscape for investing.

Audience Profile:

Venture capitalists, institutional investors, corporate investors, limited partners, pension funds, endowments and foundations and other private equity investors.

June 7-9, 2011
Sofitel San Francisco Bay

IBF - International Business Forum presents leading-edge conferences on technology innovation, venture capital, private equity investing, innovation partnering, corporate strategic investing, technology transfer and technology commercialization and investing opportunities. Established in 1989, International Business Forum has provided attendees with market intelligence in such sectors as information technology, life sciences, healthcare, and the commercialization and investing opportunities in emerging innovative technology sectors.

Last week, I was at HIMSS (Healthcare Information and Management Systems Society). So, I wanted to feature a physician executive who is working in the health IT industry. This week's featured physicain is Paul Kleeberg, MD, FAAFP, CPHIT, FHIMSS. Dr. Kleeberg is the Clinical Director of REACH (Regional Education Assistance Center for HIT). He gave a presentation earlier this week titled, "Critical Success Factors for Clinicians in Small Practices."

Paul Kleeberg, MD, FAAFP, CPHIT, FHIMSS, is clinical director of REACH – Regional Extension Assistance Center for HIT in Bloomington, Minn. Formerly he served as medical director, clinical decision support at HealthEast Care System and Allina Hospitals & Clinics. As a HIMSS member since 1998, Dr. Kleeberg has served on several committees focused on CPOE, CDS, patient safety and the Annual HIMSS Conference & Exhibition.

Pharmaceutical & Healthcare Marketing MBA for Executives

Thursday, March 3, 2011

If you're thinking about business school, let me recommend my current program: the Pharmaceutical & Healthcare Marketing MBA for Executives at Saint Joseph's University Erivan K. Haub School of Business. They offer two formats: 1) classroom on the weekends; 2) online. You can learn about the program here.

I am currently a business school student in the Pharmaceutical and Healthcare Executive MBA program at Saint Joseph's University Erivan K. Haub School of Business in Philadelphia, PA. The nationally-ranked and AACSB-accredited Haub School of Business, centrally located in the mid-Atlantic pharmaceutical and healthcare corridor, is able to bring together industry experts and a world-class faculty for a unique industry-focused, immersive executive program.

You can read about my business school experience by reading all the blog posts tagged "Business School Blog."

The Difference Between Advice and Coaching

Author: Lisa Chu, M.D.

Have you ever sought someone's advice, and then realized halfway into the conversation that you really didn't want them to tell you what to do?

Or have you ever followed someone's advice, which never quite felt right to you, but they were in a position of authority or had done it themselves before, and you didn't know how to get out of it?

Have you ever wished you had more trust in yourself, and didn't need to rely on so much advice from other people?

It's been ten years now since I've set foot in a traditional academic institution. Yesterday I stood inside the walls of a venerable one right here in my own backyard.

And it struck me that there is A LOT of "advising" going on at the formative stages of a lot of smart people's lives. A lot of people who are very curious, very bright, very capable, and very imaginative. But who just don't know. So they ask. They seek advice.

Wednesday, March 2, 2011

Some of the best jobs are the ones that get created after an employer realizes that a need could be filled by a uniquely talented individual. Employers may not advertise these types of jobs because they often don't think that such individuals exist.

Growing with Online Marketing (SCORE ExpertAnswers: Expert Advice to Grow Your Business)

This is from a recent SCORE ExpertAnswers: Expert Advice to Grow Your Business

Growing with Online Marketing
Heather Dougherty, Director of Research
Experian Hitwise, NYC

Heather Dougherty is a leading authority in online commerce and marketing with Hitwise, a leading online competitive intelligence service that provides data and analytical tools to 100,000 clients in more than 65 countries. This month, Heather discusses how small business owners can can take advantage of online tools to advance their marketing goals and grow their companies.

Q: What are three questions a small business owner should ask when formulating his/her online marketing strategy?

A: Small business owners should ask themselves these three questions:

* What am I trying to accomplish with my online marketing? If you simply want to provide location, hours of operation, and other information, you need to make sure all of this data is correct and available in all local listings and search engines. If you want to educate potential customers about your products or services, use your website to provide the content and photos.

* Where to begin? Make sure customers can find you in local listings, then move on to your own website and promote your online presence through search engines or social media. Free options such as Tumblr or WordPress are a good way to get started on your website.

* What resources do I have? Prioritize what you are trying to accomplish and align with offline initiatives to repurpose as much as possible. Think about your content creation in all the different ways it can be used - print ads, website, social media, etc. Promote your online presence in your "brick and mortar" location if you have one, and keep your marketing consistent across all channels.

Author: Michelle Mudge-Riley, DO, MHA

Do you feel like you are alone in being dissatisfied with the practice of medicine? I used to feel that way. Most of the doctors working with me initially felt that way. So, it was interesting to me to see the results of a study done at the end of 2010, conducted and complied by physician recruiters Merritt Hawkins and the non-profit Physician Foundation.

The report includes results from a national survey of 2,400 physicians. In the report, only 26% said they would continue practicing the way they are currently practicing in the next one to three years. The remaining 74% said they would retire, work part-time, close their practices to new patients, become employed and/or seek non-clinical jobs.

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About Dr. Joseph Kim

Dr. Joseph Kim is the founder of NonClinicalJobs.com, an independent website owned and operated by Dr. Kim. He is also the President of MCM Education, a professional medical education and publishing company that develops continuing medical education (CME) activities in joint sponsorship with medical universities, hospitals, and medical associations. Dr. Kim is a digital entrepreneur and technologist who has a passion for health information technology, mobile health, and social media. He frequently speaks at conferences about non-clinical careers for physicians, continuing medical education, mobile health technology, and social media in medicine. Dr. Kim holds a bachelor of science in engineering from the Massachusetts Institute of Technology, a doctorate of medicine from the University of Arkansas College of Medicine, and a master of public health from the University of Massachusetts Amherst School of Public Health.

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