The Association of Medical Media (AMM) is holding its educational meeting today:
Thursday, May 19, 2011
9:00 AM - 11:30 AM
The Ney Center, NYC
Physician Use of the Internet & Trends in Online Professional Advertising
RJ Lewis, e-Healthcare Solutions
HCPs are active on websites that they find credible and trustworthy. They are also active users of email and mobile devices. Pharma Marketers can leverage the access opportunity, interactivity, and trackability of digital media as strong components of their integrated marketing efforts. A combination of new plus tried-and-true best practices can often maximize results through the digital channel.
SDI's Year in Review Recap
SDI will discuss trends in category and brand prescriptions, trends in several promotional channels, including detailing, meetings, epromos and journals, pending launches and patent expirations, as well as the impact of proposed legislation. SDI will also give us a glimpse into the future. You will not want to miss this!
Interested in the medical media industry? Learn more about the Association of Medical Media (AMM) here.