Wednesday, May 19, 2010

Effectively leveraging social media to find a job or make a career transition

Do you know how to leverage your social network to find a new job? What if you're making a career transition? If you're a physician considering an alternative career, then maybe you should learn about your options by reaching into your network. The problem is that many physicians get busy and isolated from their classmates and peers. So, how can you leverage social media?

To start, I'd encourage you to join LinkedIn, create a free profile, and look for classmates from medical school and college. Make sure to join our group (Society of Physicians with Non-Clinical Careers) on LinkedIn for some interesting discussions about non-clinical jobs.

You can also join the Society of Physicians with Non-Clinical Careers (SPNCC) and reach out to other physicians who have successfully made a career transition. Perhaps you'll find someone from your medical school or college. Having a common connection often causes people to be more open with you.

Finally, there's Facebook. I realize that many physicians don't wish to join Facebook. They want privacy and they don't want their patients finding them on Facebook. Well, Facebook has changed its privacy settings, so it's pretty easy to join Facebook and stay out of search results. This way, your patients probably won't find you. Plus, there are other things you can do to maximize your privacy on Facebook. Make sure to show your support by becoming a fan of on Facebook.

I won't get into Twitter in this blog post, but I think you get the general idea. In order to effectively leverage social media, you need to expand your personal network, meet new people, talk about job opportunities, learn about your career options, and let people know that you're interested in making a career change.

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