Wednesday, December 16, 2009

Webinar on patient education and adherence

I spent some time in the past working in a health IT consumer health company. We developed computer-based educational modules that were designed to motivate patients to change behavior, improve disease self-management, and learn why they should adhere to therapy. Sounds interesting, doesn't it?

Well, if you're interested in a career that involves some element of patient education and treatment adherence, then you may wish to participate in an upcoming free webcast/webinar titled, "Views on Patient Adherence." It's sponsored by Catalina Health Resource and the main presenter will be Paul Wilson, Analytics Group, Catalina Health Resource LLC. This is NOT a certified CME/CE activity, but you may still gain some useful insights from it.

Here's a brief description of this webcast:
Ensuring patient adherence to prescribed pharmaceutical therapy can play a significant role in improving the health of both individuals and the general public, and is essential to maintaining pharmaceutical brand market shares. This Webinar, led by Paul Wilson of Catalina Health Resources' analytics group, will present research on some of the demographic and psychological factors that should be taken into account when designing successful patient adherence programs. A case study based on predictive modeling in the hypertension market will demonstrate how to identify low adherence segments for patient education programs. Mr. Wilson will show how these results can be applied to other products and therapeutic areas and make recommendations on the most effective message content for both new and experienced patients.
Key Learning Objectives:
• Identify low adherence segments for patient education programs
• Develop effective messaging for both new and experienced patients

About Catalina Health Resource:
Catalina Health Resource reaches 125 million customers with 1.3 billion highly-relevant messages each year because of our longstanding relationships with the top pharmaceutical, over-the-counter and consumer package goods companies.

As the world's largest personalized health media network, our advanced data management makes it possible to create highly relevant messages based on the most likely needs of a patient. Most often, we deliver these messages via a printed PatientLink® every time a patient fills a prescription in one of the 17,000 pharmacies within our network.
To learn more about this upcoming webinar, visit this link.

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