Sunday, September 13, 2009

What does CMO mean to you?

In the world of business, CEO, COO, CFO, and several other acronyms for C-level executives have established meanings. You don't have to ask, "what does CEO stand for?" We all know that it generally stands for Chief Executive Officer.

CMO is an acronym that means one thing (Chief Medical Officer) in the world of healthcare, but outside that world, it can mean all sorts of other things. Let's look at a few examples:
  • Chief Marketing Officer
  • Chief Military Observer
  • Chief Maintenance Officer
  • Chief Monitoring Officer
So, if your business card says "CMO," you may want to have it spelled out the next time you go to get your cards printed. Otherwise, people may think that you're in charge of marketing.

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