Is Twitter simply a cocktail party where you can mingle and exchange information with others? Or, is Twitter much more than that?
According to this article, 18 pharma companies were using Twitter as of last month. J&J (Johnson and Johnson) appears to be the most active, but you'll also see other large pharma companies such as: AstraZeneca, Novartis, GSK, Pfizer, Roche, Boehringer Ingelheim, Novo Nordisk, and several others.
So while we're on this topic of Twitter, let me throw out a few questions:
- Is Twitter simply another marketing tool in this new wave of social media?
- Will the FDA regulate how pharma uses Twitter to communicate with consumers and healthcare professionals?
- Is Twitter an effective way to communicate safety issues to healthcare professionals? (the FDA and CDC are using Twitter)
- Is Twitter a way for consumers to send messages directly to Pharma?
- Is Twitter a temporary fad, or is it here to stay?
You can start by following my Tweets here: http://twitter.com/DrJosephKim