Career Coach and Contributing Editor
Steven R. Peskin, MD, MBA, FACP is the Executive Vice President and Chief Medical Officer for all divisions of MediMedia USA. In this position, he offers clinical expertise, marketing communications strategy for MediMedia’s innovative clinical communications and educational programs that target healthcare professionals, payers and purchasers. MediMedia USA is one of the largest medical communications and consumer health education companies in the U.S. Dr. Peskin continues to serve on the Internal Medicine faculty at the University of Medicine and Dentistry of New Jersey as a clinical preceptor for interns and residents at the Eric B. Chandler Clinic and as an instructor in the business of medicine curriculum.
Before MediMedia USA, Dr. Peskin served as Chief Executive Officer of Pharmaceutical Research Plus (PRP), a clinical trials support company, owned by HealthSTAR Communications. PRP provides patient recruitment, patient retention, site support, community outreach, call center, and other services that accelerate patient accrual for clinical trials. Dr. Peskin successfully led PRP to improved operational performance and increased revenues.
Prior to joining PRP, Dr. Peskin founded and was President and COO of Nelson Managed Solutions, a division of Publicis Healthcare Group, the largest global healthcare marketing services corporation. This business unit was profitable from year one and enjoyed growth over an 8-year period. Before joining Nelson, Dr. Peskin held several executive positions with managed care organizations including PacifiCare Health Systems, CIGNA Healthcare, and John Hancock. Key responsibilities in managed care plans included medical delivery management, quality improvement, provider relations and contracting, technology assessment, and serving as a liaison to local and national organizations.
Dr. Peskin received his undergraduate degree from The University of North Carolina Chapel Hill and his medical degree from Emory University School of Medicine in Atlanta, Georgia. After graduating from Emory, he completed residency in training in internal medicine at Saint Elizabeth’s Medical Center in Boston and then went on to The Sloan School of Management, MIT, where he received his MBA with concentration in health care. Dr. Peskin is a Diplomate of the American Board of Internal Medicine and a Fellow of the American College of Physicians where he is actively involved serving at the national level on the Marketing and Communications Committee, on the New Jersey state council, and as a speaker/ educator at College programs. He has held several faculty appointments including Tufts University School of Medicine, The University of Texas, Southwestern, The University of Oklahoma, and, currently, The University of Medicine and Dentistry of New Jersey.
Dr. Peskin has authored a number of industry articles, book chapters, and is a frequent speaker on topics including physician leadership, the medical home, and social media. Dr. Peskin has been instrumental in the creation several successful new business ventures and currently serves on the Board of Directors of three early stage healthcare services companies. He serves on the Board of Trustees of the National Library of Medicine, is a Senior Scholar in the School of Population Health at Thomas Jefferson University, and previously served on the editorial board of The Journal of Managed Care Pharmacy. Dr. Peskin is Course Director for Internal Medicine Grand Rounds at The University Medical Center in Princeton, NJ. In 2010, Dr. Peskin received a clinical teaching award from the UMDNJ Internal Medicine Residency Program.