Monday, June 8, 2009
Are you leveraging your digital relationships? BusinessWeek has this on the June 1 cover: "What's a Friend Worth? Decoding digital relationships will change how businesses market, manage, and recruit."
If you're not actively building your social network, then you may be losing some potential opportunities. The earlier you start, the stronger your network will be. This article talks specifically about Twitter and Facebook and even mentions a New York company called 33Across, a firm that leverages social networks for marketing. In social networking, reciprocal communications are critical. This is one of the main reasons why people on Twitter choose to follow those who follow them. This is known as "following back." You can create a Twitter account in a matter of a few minutes and if you properly leverage this powerful social networking tool, then you may discover some tremendous opportunities for your personal and professional life.