Monday, June 2, 2008

Medical Communications and CME

Wherever you have a cluster of pharmaceutical companies, you're likely to find communications companies that provide one of two services: 1) certified medical education (CME/CE) or 2) marketing/promotional education.

Both offer what is known as "medical education" but the key difference is whether the education is certified CME/CE or non-certified.

The Accreditation Council for Continuing Medical Education (ACCME) has changed its guidelines in many places over the last 5 years, so the rules on CME has evolved dramatically. If you have interests in the CME/CE world, I suggest that you get familiar with the North American Association of Medical Education and Communication Companies, Inc., (NAAMECC). That's a good place to get started.

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